Book was in excellent condition

I wish I was able to see actual page numbers (rather than just locations) so that I could appropriately cite materials using the APA format. Other than that I prefer digital editions since they are portable and flexible, which is great for my lifestyle.

It's decent. I've dealt with worse supplemental readings for a class. It is easy to follow and doesn't try to cram too much into the pages.

The proverbial "The left hand does not know what the right hand is doing" is true of most of the large organizations .This adage is certainly true of governments all over the world .I have observed this over the last three decades in the government of one of the biggest states(Uttar Pradesh , India) in the world .(Population of UP as per 2011 census is about 199.5 million .).Internal communication is extremely important and vital for the efficiency and effectiveness of any organization .Still , there is hardly any emphasis on this critical aspect of governance and management.Internal communication goes to the heart of effective coordinated functioning of a big organization,business , government or non-profit.When Deloitte and Touche Human Capital conducted a survey among American CEOs .They were asked to list issues very important to the success of the organisation, 95% of them said "effective internal communication. Simultaneously, only 22% agreed that they thought it was being delivered effectively.American Society of Public administration has published this excellent book"The Practice of Government Public relations" in 2012(CRC Press , Taylor and Francis group, New York), edited by Mordecai Lee, Grant Neeley and Kendra Stewart .The chapter on "Internal Public relations for Personal and Program Success" has been contributed by Anne Zahradnik and makes very important and useful points about internal communication.I have no intention of going into the history of Internal Communication .But I am certain that it is a very young and evolving branch of knowledge.I spent long hours of reflection on why such an important discipline started to emerge so late.One reason could possibly be that internal communication was presumed to take place automatically and effortlessly .If it is so , this was a baseless presumption."Internal communications is fundamentally a management discipline, but as a discrete discipline of organizational theory it is correspondingly young. Stanford associate professor Alex Heron's "Sharing Information with Employees" (1943) is an outlier among texts which focus solely on the factors involved. Theorization in academic papers accelerated in the 1970s, but mainstream management texts mostly post-date 1990."(Wikipedia).What exactly the key internal audiences need to know?How do you want people to feel and by what time?There are six major objectives why you should have a good internal communication within an organization.;1.To make interactions harmonious.2.To get smoother project approvals from the bosses.3.To get funding without peril.4.To improve your reputation with internal audiences .Good internal communication should reinforce the impression that you are competent and professional .It should highlight your functions as well as your contribution to the organization .Organizations increasingly see Internal Communication as playing a role in external reputation management also .There is a strong effect of employee advocacy on organization's reputation.5.Internal Communication also helps to garner support of employees at all levels for decisions.The goals and priorities of the department, along with their challenges and rewards, are to be communicated to the internal audiences.All the policy decisions along with financial implications need to be shared with them .6.Internal Communication plays a very important role in change management as also in times of crisis.Generally speaking , the five main areas for making internal communication plan are as follows:1. Internal Audiences/stakeholders.Internal communication is upwards , horizontal and downwards. Upward communication should be the primary focus of internal communication .2. Infrastructure3. Managers and leaders:Effective communication is about enabling managers to be effective and responsible with their teams from day to day.4. Line of sight for business strategy: An effective internal communication helps make sure the strategy is clearly defined and supports people translating the business strategy into action.5. Research and measurement.The various forms of internal communication are:1.Plans and key programmes of the organization.We need to list key messages also.The goals and priorities of the department, along with their challenges and rewards, are to be communicated to the internal audiences.All their policy decisions along with financial implications need to be shared with them .2.Periodic progress reports .a)We should describe accomplishments in terms of benefits to the organization .These could include well publicized achievements with documentary evidence.Their frequency and effectiveness should be carefully worked out .b)These should also include unresolved work problems and also include suggestions for improvement.These should clearly indicate the financial implications.c).These should also cover morale and interpersonal relations among the subordinates.d).These reports need to be frequent , thou...