Tuten, Tracy L.

Social Media Marketing

Social Media Marketing

1 bookPaperback
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Author

Tuten, Tracy L.

ISBN

9781529623819

Binding

Paperback

About this edition

Social Media Marketing

Paperback. Language: English. 464 pages. Edition: Fifth. ISBN: 9781529623819.

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

What's included
- 1 copy of Social Media Marketing (Paperback)
More details

Title: Social Media Marketing

Author: Tuten, Tracy L.

ISBN: 9781529623819

Binding: Paperback

Edition: Fifth

Language: English

Pages: 464

Number of books: 1

Weight (packed): 2.18 pounds

Dimensions (packed): 9.65 x 7.44 x 0.94 inches

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