I agree with one of the previous reviewers, D. Freeman, that Never Bet The Farm is an excellent tool for those looking to gather as much infomation as possible about starting a business. The numerous stories about how even today's uber-Entrepreneurs (Branson, Dell, Walton, etc...) started out, almost failed, and the lessons learned along the way help a fledgling entrepreneur feel more confident about what to watch out for and where to turn when a problem surfaces. NBTF also acts as a great reference because of the authors' decision to include bullet points at the end of each section, thereby insuring easy access to key ideas and advice in the future. The guidebook section is a great idea as so many people don't know where to start looking and often times become discouraged before they get a chance to get their business off the ground. I look forward to the next book from these two authors as I am sure it will be an enjoyable, informative read.