Byron Sharp(Author)

Marketing: Theory, Evidence, Practice (Paperback)

Name: Marketing: Theory, Evidence, Practice (Paperback)
Brand: Oxford University Press
SKU: 9780195590296
Price: 107.41 USD
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Byron Sharp(Author)

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9780195590296

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About this edition

Marketing: Theory, Evidence, Practice by Byron Sharp is a printed paperback marketing textbook.

The text covers consumer behaviour, market research, segmentation, product decisions, pricing, advertising and marketing planning. It connects evidence with the choices made in marketing work. The listed ISBN 9780195590296 identifies the second edition.

Marketing:Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals Read more

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Marketing: Theory, Evidence, Practice (Paperback)