Federica’s story is inspiring. I had the honor to meet her in person and she is even better than how you can picture her by reading the book.

Amazing, inspiring!!! This is an amazing opportunity to learn , evolve and improve yourself…!!

Envisioning the Unobvious is one of those rare books that doesn’t just inspire you but also gives you permission to dream big and the tools to turn those dreams into reality.The author is a a force and she writes with the clarity of a seasoned leader and the heart of someone who genuinely wants to help others unlock their potential.What makes this book special is its deep sense of hope. It’s not naive optimism, it’s hope backed by action.Through her own journey, the author shows that no matter where you’re starting from, it’s possible to reshape your life, your career, or even your sense of purpose if you’re willing to challenge the obvious and commit to the work.The idea of creating your own “Mission Unobvious” is powerful.It reframes ambition in a way that’s deeply personal and forward-looking.Her concept of the “dream-plan”, dreaming big, then building a practical path toward that dream, has already helped me rethink my own goals in a more intentional, hopeful way.This book is more than just a leadership guide or self-help tool, it’s a personal pep talk from someone who’s been through uncertainty and come out stronger!It’s motivational without being fluffy, and practical without being dry.Federica Marchionni doesn’t just offer guidance, she invites you to see beyond limitations, trust your dreams, and take action with purpose.If you're looking for a book that speaks to both your ambition and your doubts- this is it!!It left me not only inspired, but ready.A must-read for anyone ready to dream fearlessly and build a future that reflects their true potential.

"Envisioning the Unobvious" by Federica Marchionni is an inspiring and insightful guide for anyone looking to succeed in business.Marchionni shares her own experiences at the top levels of global business -- but offers clear and powerful takeaways that you can apply to your own business or career.Highly recommend. Enjoyed it!

Book Review: Envisioning the Unobvious by Federica MarchionniBy Ann Lee-Jeffs, Founder & President, Sustainability Women in the World (SW2)Envisioning the Unobvious is more than a memoir — it is a powerful guide for sustainability leaders at every level seeking to align personal purpose with global impact. Federica Marchionni’s journey, marked by unwavering vision and inner strength, reminds us that true leadership begins within. Her story beautifully illustrates how clarity of values and the courage to pursue one’s “unobvious” path can ripple out to create lasting transformation across industries and communities.Federica’s “dream plan,” envisioned since childhood, continues to inspire and energize the broader sustainability movement. Her ability to bridge luxury, innovation, and sustainability — while staying grounded in authenticity — reflects the kind of bold yet mindful leadership the world urgently needs.As Founder and President of Sustainability Women in the World (SW2), I give this book my highest recommendation. Federica shows us that when inner mastery meets outer impact, the possibilities for systems change and collective progress become limitless. Her story is not just inspiring — it’s catalytic.