Contemporary Strategy Analysis Text Only
Contemporary Strategy Analysis Text Only
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Author
Grant, Robert M.
ISBN
9781119941880
Binding
Paperback
About this edition
Contemporary Strategy Analysis Text Only
Paperback. Language: English. 480 pages. Edition: 8. ISBN: 9781119941880.
Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. This edition also incorporates some of the key strategic issues of today including: post-financial crisis adjustment, the continuing rise of China, India and Brazil, and the increased emphasis on ethics and sustainability. Coverage is also provided on strategy in not-for-profit organizations.
The interactive e-book previously included with the 8th edition of this textbook is no longer available. The resources offered in this e-book are available by accessing the book companion site.
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Title: Contemporary Strategy Analysis Text Only
Author: Grant, Robert M.
ISBN: 9781119941880
Binding: Paperback
Edition: 8
Language: English
Pages: 480
Number of books: 1
Weight (packed): 1.94 pounds
Dimensions (packed): 9.61 x 7.24 x 0.87 inches
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