ISBN: 9780190276218
Jon Kolko(Author)
Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) [Paperback] Kolko, Jon
Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) [Paperback] Kolko, Jon
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Author
Jon Kolko(Author)
Publisher
Oxford University Press
Books
1 Book
ISBN 13
9780190276218
About this edition
As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.
More details
Publisher: Oxford University Press
Language: English
Print length: 208 pages
Binding: Print length
Dimensions: 6.5 x 0.6 x 9.3 inches
Item weight: 12.8 ounces
Best Sellers Rank (Amazon): 1477425
Language: English
Print length: 208 pages
Binding: Print length
Dimensions: 6.5 x 0.6 x 9.3 inches
Item weight: 12.8 ounces
Best Sellers Rank (Amazon): 1477425
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If the returned book is damaged or missing components, the refund may be denied. If the book arrives damaged (e.g., due to shipping issues), a full refund will be issued. For returns due to non-quality issues (e.g., buyer’s change of mind), the customer must cover return shipping costs.
1. Return Window
- Eligible for return within 30 days of delivery.
230. Return Conditions
- The book must be brand new (unused, unmarked, and undamaged).
Important Notes:
If the returned book is damaged or missing components, the refund may be denied. If the book arrives damaged (e.g., due to shipping issues), a full refund will be issued. For returns due to non-quality issues (e.g., buyer’s change of mind), the customer must cover return shipping costs.
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Oxford University Press
Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis (Human Technology Interaction Series) [Paperback] Kolko, Jon
What's inside the box
Book 1
Exposing the Magic of Design
ISBN 9780190276218
About this collection
Design Synthesis: Methods for Ideating and Creating New Solutions explores innovative problem-solving approaches for tackling complex challenges in business, government, and society. The book introduces practical design methods that help create meaningful products, services, and strategies. It provides a structured approach to design thinking, enabling professionals to navigate uncertainty and develop effective solutions. Perfect for designers, entrepreneurs, business leaders, and innovation professionals.
Over 5,000 pages of gripping storytelling in a stylish, display-worthy format.
Perfect for longtime fans or readers new to the series — the ultimate set for fantasy lovers or collectors looking to complete their shelves.
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